About Brad

Lt Cdr Bradley Wright RN (Rtd) BEng (Hons) MSc MAPM CEng | HMS Victory

Bradley Wright is a serial entrepreneur, decorated Royal Navy Veteran, and Cabinet Office trained Chief Emergency Planning Officer with over 25 years’ experience in national and global leadership roles, where he has been relied upon to consistently deliver step-change improvements in governance, profitability and performance.

As a Master of Science (Guided Weapon Systems) and Certified Business Coach, Brad excels in complex, highly-regulated, high-tempo, businesses, working with and through executive leaders and their teams to overcome seemingly intractable challenges and deliver double-digit profit growth in as little as 90 days.

Brad retired from the Royal Navy in 2004 and has spent the past 20 years helping business owners and boards, define and execute strategic transformation programmes as an interim COO and executive business coach.

Outside work, Brad is an accomplished bluegrass musician and trail ultra-marathon runner who maintains a key interest in current affairs. He was born in Northumberland and has two adult children.

Elevate Your Business

Why Do I Need a Business Coach?

Running a business can be both exhilarating and challenging. While entrepreneurs often have a clear vision and drive, the journey to success is rarely a straight path. This is where a business coach can make all the difference. Whether you're just starting out or looking to take your business to the next level, a business coach offers valuable insights, strategies, and accountability to help you achieve your goals.

What is a Business Coach?

A business coach is a professional mentor who works with you to improve your business, offering expert advice and guidance tailored to your specific needs. Unlike consultants who may take control of specific projects, a business coach empowers you to enhance your own decision-making and leadership skills, providing a roadmap to success while you remain at the helm. This role is vital whether you need a business mentor, a fractional CEO/COO, or an interim executive to guide your business through change.

How to Choose a Great Business Coach

Choosing the right business coach is essential for achieving the results you desire. While industry-specific experience can be beneficial, a coach doesn’t need deep expertise in your particular niche to be effective. The principles of business success—strategic planning, leadership development, operational efficiency, and profit growth—apply universally across all sectors. As the business owner or board, you possess the specialized knowledge of your industry. A great coach will guide you in applying universal business principles to your unique situation, tailoring strategies that align with your market and operational realities.

At Veterus Business Growth Ltd., I bring a unique combination of skills to the table. With 35 years of global business leadership experience in complex, high-tempo, and highly-regulated industries, as well as my background as a former Royal Navy Officer and Chartered Engineer, I’ve successfully delivered step-change performance improvements for global corporations and government agencies. This depth of experience, complemented by professional coaching qualifications, allows me to tailor my approach to your specific needs, ensuring that the strategies we develop are effective and aligned with your business values and goals.

The Benefits of Working with a Business Coach

  1. Clarity and Focus: One of the most significant benefits of having a business coach is gaining clarity on your goals and the steps needed to achieve them. It's easy to get caught up in day-to-day operations and lose sight of the bigger picture. A coach helps you refocus, ensuring that every action you take aligns with your long-term vision.

  2. Accountability: It's one thing to set goals; it's another to follow through on them. A business coach holds you accountable, keeping you on track and pushing you to meet deadlines and milestones. This level of accountability is often the difference between mediocre and outstanding results.

  3. Strategic Planning: A business coach brings an outside perspective, helping you develop and refine your business strategies. They assist in identifying opportunities, mitigating risks, and navigating challenges, allowing you to make informed decisions that drive growth and profitability.

  4. Enhanced Skills and Confidence: A good business coach not only helps you grow your business but also helps you grow as a leader. Through their guidance, you'll develop stronger decision-making skills, improve your time management, and build confidence in your ability to lead and inspire your team.

  5. Objective Feedback: Friends, family, and employees may hesitate to give you the hard truths, but a business coach provides honest, constructive feedback. This unfiltered perspective is crucial for recognizing blind spots and addressing areas that need improvement.

  6. Personal Growth: Your business is a reflection of you. A business coach helps you cultivate a growth mindset, fostering personal development that translates into business success. By working on your mindset, resilience, and emotional intelligence, you become better equipped to handle the ups and downs of entrepreneurship.

  7. Networking and Resources: Experienced business coaches often have extensive networks and can connect you with valuable resources, including potential partners, clients, and industry contacts. This expanded network can open doors to new opportunities and collaborations.

  8. Return on Investment: A great business coach doesn’t just help you break even—they aim to deliver a significant return on your investment. At Veterus Business Growth Ltd., I guarantee a full return on any investment in coaching or fractional leadership. My goal is to deliver ten times that value to your bottom line when working with you one-on-one for a minimum of 12 months. Of course, there are other intangible benefits too, such as increased confidence, bigger goals, higher personal performance, and more time to enjoy the relationships and pastimes that are most important to you. Additionally, for business owners and shareholders, working with a coach can increase your business valuation.

Why Choose Veterus Business Growth Ltd.?

At Veterus Business Growth Ltd., we understand that every business is unique, with its own set of challenges and opportunities. Our business coaching approach is personalized to meet your specific needs, whether you're looking to scale your business, improve your leadership skills, or increase profitability. We pride ourselves on being a trusted partner in your journey to success, providing the tools, strategies, and support you need to achieve your business goals.

Investing in a business coach is an investment in your future. With the right guidance, you can overcome obstacles, unlock your potential, and take your business to new heights. Let Veterus Business Growth Ltd. be the catalyst for your business transformation.