You've Built Something Great – Let’s Take It Further
Practical business growth coaching from someone who’s led real, high-stakes, businesses in multiple sectors all over the world.
You won’t find any hype or guesswork here.
I’m Brad Wright – a professionally trained business coach, Chartered Engineer, and former senior business leader with over 30 years’ experience leading complex teams, turning around underperforming operations, and delivering results in engineering, manufacturing, construction and technology.
I started Veterus because I saw too many great business owners struggling unnecessarily. They were doing the hard yards – working long hours, juggling staff problems, dealing with tight margins – but still couldn’t see a clear way forward.
Sound familiar?
I’ve led £100M+ contracts, built leadership teams across 10+ countries, and fixed broken operations for some of the UK’s most demanding clients. Now I work one-to-one with business owners like you – offering the outside perspective, clarity, and accountability that’s often missing when you’re running the show.
This isn’t theory. It’s practical advice, tailored plans, and someone in your corner who’s walked the walk.
What I bring to the Table:
Strategic clarity and operational discipline
Hands-on support with people, systems, finance and delivery
A proven step-by-step method tailored to owner-managed businesses
Real-world leadership and transformation experience
Coaching that gets results – not just good intentions
Who I Work With:
I work with ambitious, owner-managed businesses – usually in engineering, manufacturing, construction, and industrial sectors - who are serious about fixing the chaos and growing profitably.
If your business is stuck between £1M–£10M in revenue and it’s too complex to run alone – but not yet ready for a big exec team – I can help you bridge that gap.
What Clients Say:
🗣️ “It wasn’t just talk – Brad gave us tools and structure we still use daily. His experience is obvious, and it shows.”
– Owner, Manufacturing Business
🗣️ “Brad brings clarity and calm to complex situations. His structured approach got the whole team aligned and focused.”
– Director, Engineering Business
🗣️ “What stood out most was how practical and no-nonsense Brad’s advice was. He knew exactly where to start and why.”
– MD, Construction Services Firm
Want to See What’s Possible?
Book a Free Strategy Call and we’ll map out a practical plan to improve your margins, get your team performing, and give you more control – fast.
More About Me – And Why I Do This Work
I started my career as a decorated Royal Navy Officer and trained as a Chief Emergency Planning Officer for the UK Government. I hold an MSc in Guided Weapon Systems and have worked across defence, technology, engineering and construction in some of the most complex and demanding roles imaginable.
After retiring from the Navy in 2004, I spent 20 years helping business owners and boards lead major transformation programmes – often as an interim COO, executive advisor, or business coach. From turning around underperforming divisions to scaling profitable growth, I’ve consistently delivered results in high-stakes environments.
I’m also a certified business coach, trained by one of the world's leading coaching firms – though what matters more is the real-world results I’ve helped owners achieve.
When I’m not working, you’ll probably find me running a trail ultramarathon, playing bluegrass music, or enjoying life with my grown-up children. I was born in Northumberland and still call the North of England home.
Why Do I Need a Business Coach?
Running a business can be both exhilarating and challenging. While entrepreneurs often have a clear vision and drive, the journey to success is rarely a straight path. This is where a business coach can make all the difference. Whether you're just starting out or looking to take your business to the next level, a business coach offers valuable insights, strategies, and accountability to help you achieve your goals.
What is a Business Coach?
A business coach is a professional mentor who works with you to improve your business, offering expert advice and guidance tailored to your specific needs. Unlike consultants who may take control of specific projects, a business coach empowers you to enhance your own decision-making and leadership skills, providing a roadmap to success while you remain at the helm. This role is vital whether you need a business mentor, a fractional CEO/COO, or an interim executive to guide your business through change.
How to Choose a Great Business Coach
Choosing the right business coach is essential for achieving the results you desire. While industry-specific experience can be beneficial, a coach doesn’t need deep expertise in your particular niche to be effective. The principles of business success—strategic planning, leadership development, operational efficiency, and profit growth—apply universally across all sectors. As the business owner or board, you possess the specialized knowledge of your industry. A great coach will guide you in applying universal business principles to your unique situation, tailoring strategies that align with your market and operational realities.
At Veterus Business Growth Ltd., I bring a unique combination of skills to the table. With 35 years of global business leadership experience in complex, high-tempo, and highly-regulated industries, as well as my background as a former Royal Navy Officer and Chartered Engineer, I’ve successfully delivered step-change performance improvements for global corporations and government agencies. This depth of experience, complemented by professional coaching qualifications, allows me to tailor my approach to your specific needs, ensuring that the strategies we develop are effective and aligned with your business values and goals.
The Benefits of Working with a Business Coach
Clarity and Focus: One of the most significant benefits of having a business coach is gaining clarity on your goals and the steps needed to achieve them. It's easy to get caught up in day-to-day operations and lose sight of the bigger picture. A coach helps you refocus, ensuring that every action you take aligns with your long-term vision.
Accountability: It's one thing to set goals; it's another to follow through on them. A business coach holds you accountable, keeping you on track and pushing you to meet deadlines and milestones. This level of accountability is often the difference between mediocre and outstanding results.
Strategic Planning: A business coach brings an outside perspective, helping you develop and refine your business strategies. They assist in identifying opportunities, mitigating risks, and navigating challenges, allowing you to make informed decisions that drive growth and profitability.
Enhanced Skills and Confidence: A good business coach not only helps you grow your business but also helps you grow as a leader. Through their guidance, you'll develop stronger decision-making skills, improve your time management, and build confidence in your ability to lead and inspire your team.
Objective Feedback: Friends, family, and employees may hesitate to give you the hard truths, but a business coach provides honest, constructive feedback. This unfiltered perspective is crucial for recognizing blind spots and addressing areas that need improvement.
Personal Growth: Your business is a reflection of you. A business coach helps you cultivate a growth mindset, fostering personal development that translates into business success. By working on your mindset, resilience, and emotional intelligence, you become better equipped to handle the ups and downs of entrepreneurship.
Networking and Resources: Experienced business coaches often have extensive networks and can connect you with valuable resources, including potential partners, clients, and industry contacts. This expanded network can open doors to new opportunities and collaborations.
Return on Investment: A great business coach doesn’t just help you break even—they aim to deliver a significant return on your investment. At Veterus Business Growth Ltd., I guarantee a full return on any investment in coaching or fractional leadership. My goal is to deliver ten times that value to your bottom line when working with you one-on-one for a minimum of 12 months. Of course, there are other intangible benefits too, such as increased confidence, bigger goals, higher personal performance, and more time to enjoy the relationships and pastimes that are most important to you. Additionally, for business owners and shareholders, working with a coach can increase your business valuation.
Why Choose Veterus Business Growth Ltd.?
At Veterus Business Growth Ltd., we understand that every business is unique, with its own set of challenges and opportunities. Our business coaching approach is personalized to meet your specific needs, whether you're looking to scale your business, improve your leadership skills, or increase profitability. We pride ourselves on being a trusted partner in your journey to success, providing the tools, strategies, and support you need to achieve your business goals.
Investing in a business coach is an investment in your future. With the right guidance, you can overcome obstacles, unlock your potential, and take your business to new heights. Let Veterus Business Growth Ltd. be the catalyst for your business transformation.