FREEDOM BY DESIGN

Strategic Business Coaching for Engineers Who Have Built Something Valuable - But Can’t Step Away

Transform your engineering, manufacturing or construction business from owner-dependent to owner-optional - and significantly more valuable.

You’re working harder than ever but seeing diminishing returns. Constantly chasing new work to feed your team
Margins are tight, costs rising and your team relies on you for every decision. They aren’t performing - but you can’t recruit.
You’re constantly firefighting, not leading
The business still runs on you.

You’ve created something that should be valuable. But deep down, you know it’s not ready to sell.

This isn’t just about being tired - it’s about your legacy and financial future:

Modern acquirers demand systems and data, not just "reputation" or relationships
Your team's potential is capped by your availability to make decisions
Compliance burdens and legacy liabilities are silently eroding your valuation
New, leaner competitors are capturing market share with better marketing and technology
The exit window you're counting on could close before you're ready

You’re not alone. And this is fixable - but not by working harder at what you’re already doing.

1. Clarity: Cut through the chaos with one focused plan. End reactive decision-making.

2. Action: Fix what’s broken systematically - starting with the highest impact areas.

3.Stability: Create reliable delivery and predictable results, whether you’re there or not.

4. Profit: Increase margins, free up cash, and build sustainable growth.

5. Freedom: Choose to scale further or sell - on your terms, at your timing

Developed from over 35 years of hands-on leadership in engineering and complex, safety-critical, operations.

Not theory. Not generic business advice. A proven system for your specific industry.

Your leadership team runs daily operations - without constantly checking with you
You focus on strategy instead of fighting fires
Margins grow by 15-30%, cash flow improves, and decisions become data-driven
Your business becomes genuinely sellable - with documented systems and processes
You gain the freedom to choose - sell for maximum value, scale further, or simply enjoy the profits

We’ll uncover what’s holding you back - whether it’s people, profit or process.

I’ll map out exactly what to fix first - and how to do it without burning out.

Watch profits rise, stress melt, and your time return. Lead a business that runs without you.

Click to Download your free guide

“The 5-Step Profit Leak Checklist.” - a quick-read action guide to spot and fix the biggest drains in your business.

Trusted by Industry Leaders

Unlike broad-based, cookie-cutter coaching programs that apply the same frameworks to every business:

Industry-Specific: Specialized in engineering, manufacturing, and construction businesses
Technical Foundation: As a Chartered Engineer, I understand your world intimately
Military Precision: Royal Navy leadership training applied to business systems and processes
Results-Based: 200% ROI Guarantee — my approach pays for itself or I refund the difference
Operations-Focused: We fix systems and processes, not just sales and marketing

Fortnightly 1:1 coaching (60-90 mins) - focused on implementation, not just ideas
Unlimited between-session support - when challenges arise or opportunities emerge
12-month roadmap + 200% ROI Guarantee - your investment will return at least double
Strategy and execution - tailored specifically to your engineering or industrial business
No overwhelm - just structure, momentum and measurable progress